I believe in accelerating great people & businesses one conversation at a time

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Executive team strategy and effectiveness

My work with executive teams focuses on exploring dynamics and trust. I pull upon a number of tried and tested techniques for helping executive teams depending on the context, these include - creating an organisational mirror with verbatim feedback and themed areas for opportunity and challenge; deep observation and individual feedback; examination of communication and the team profile.

"Tammy has a unique ability to cut through the bullshit to get to the point. She asks challenging questions using her intuition and insight to help people shift where they need to. Over the years she has pushed me forward with her advice and support, and many other leaders seek her out for her honesty and fresh perspective."

- Laura Hagan, CHRO, Tate & Lyle

Culture & Leadership Consultant

When working with senior teams and organisations, it’s my ability to pinpoint the dynamics at play in any given scenario and articulate them in an honest but empathetic way that sets me apart. My breadth of experience means I’ve seen and experienced many different cultures and leadership styles, I bring stories, insight, creativity and feedback to my culture and leadership work.

The work I love nearly always involves behaviour change. I help purpose-led organisations with:

  • Designing and facilitating leadership development and immersive experiences
  • Formulating talent engagement and attraction strategies
  • Moving HR teams towards a people experience approach to drive engagement and performance
  • Deep assessment of existing leadership programmes looking at the total experience, content, design and facilitation
"Tammy is a remarkable partner. Clear sighted, compelling and passionate about working with you on the challenges and opportunities all business leaders face. Tammy brings a rare combination of empathy, energy and challenge to her work with senior leaders and board members. She’s uniquely able to cut through to the insights that shape policy, culture and personal development."

- Shantha Shanmugalingham, CCO, ROLI Music

Organisation identity: purpose, vision and values development

Time in innovation consultancies and immersive leadership development fast-tracked my understanding of what’s core in creating successful businesses. I have a solid grounding and methodology in developing purpose, values and behavioural frameworks.

"Tammy was incredibly helpful when we were struggling to articulate our vision and purpose. She spent the day with us, asking the tough questions, challenging our assumptions, and forcing us to look more closely at our values, critical success factors, and client engagement models. By the end of the day we had clarity on who are (and who we are not), what we believe in and stand for as a business, and on where and how our client engagements need to be improved. It was a truly incredible day, which left us feeling energised and excited (and ready for a lie down in a dark room). Tammy does all this with humility and wit - she always feels like she’s on your side, even when she’s unpicking everything you thought you knew about your business. I can’t recommend her enough."

- Dan Godsall, Delivery Director, CHX Performance


Mentor & Coach

I am an ICF accredited Business and Personal Coach and I have managed teams and coached leaders for over 20 years. I have coached Executives, graduates and all levels in between. Now, I coach executives and I am particularly passionate about accelerating women in their careers and working with Founders. I vary my support depending on the person, challenge and what feels right for both parties.

My coaching approach is person-centred. My role is to create a safe space for reflection and processing. I aim to: understand you, your context and what is important to you; help you assess your strengths and achievements; and help you face your challenges. All to help you be the best version of yourself, and get to where you want to.

My style is pragmatic, open and honest. I like to simplify things, I communicate in real (and sometimes colourful!) language and dislike jargon. ‘Chemistry’ is vital in the coaching relationship, so when I meet a potential new client I always suggest that they should try and meet/talk to three coaches before deciding with whom to work. I don’t charge for initial chemistry conversations and am happy to connect you with other coaches from my network as part of the initial process. To understand more about my approach see my beliefs

I believe:

  • everyone has the ability to solve their problems because we are all naturally resourceful and creative
  • many organisations lack truth and healthy challenge
  • the key to successful leadership is sometimes just being brave: having those conversations that are avoided, missing, or stuck
  • in responsible leadership; if we can create more sustainable, open and fair organisations, we will all win
"Tammy combines a high degree of integrity and emotional intelligence with a hard headed understanding of commercial and business realities. Her experiences at the sharp ends of big business, owner managed companies and the not for profit sector give her a deep wealth of hard won insight and leadership intelligence. If you get the chance to be coached or mentored by Tammy grab it with both hands. You will be hard pushed to find anyone better."

- Liam Black, Founder, As We Please

"Tammy’s approach to coaching is disarming - it feels like a conversation with a friend but she challenges and questions with great insight and steers to make sure the discussion uncovers the issues. She helped me reflect on decisions and direction in a most helpful way."

- Alex Knox, SVP New Product Innovation, Dyson

"Tammy provided invaluable reflection, asking the right questions during a significant career transition. Her ability to generate rapport, to empathise and to build trust created an impactful and important engagement."

- Nick Walkley, Principal & UK President Avison Young


Bio

Tammy began her career in Tower Hamlets working for the NHS, leading sexual health campaigns with young people. She brought a radical approach to sex education in one of London’s most ethnically diverse communities – and it worked. During her time there, the teenage pregnancy rate fell by 26%, outperforming the rest of inner London.

She then moved into business innovation and leadership development, first with ?What If! – the world’s largest independent innovation agency and the most values-driven organisation she’s ever worked with - and later with Wavelength. At Wavelength, Tammy saw firsthand the power of networks to transform leadership, supporting senior executives through immersive experiences that ranged from the cutting edge of social media in Silicon Valley to grassroots microfinance in rural Bangladesh.

Eager to understand the realities of driving change inside large organisations, Tammy joined Dyson as Global Talent Director, where she spent six years working closely with the CEO to attract, grow and look after the people needed to fuel the company’s extraordinary growth.

After the birth of her second son, Tammy launched her own consulting and coaching practice, alongside associate work with organisations such as the Forward Institute, whose mission is to build a movement for responsible leadership across sectors.

In 2021 she joined Elvie as Chief People Officer, drawn by its mission to empower women through pioneering, female-first technology. At Elvie, Tammy experienced the full scale-up journey: rapid growth, a major Series C raise, downsizing, stabilisation, and resetting strategy. She built a high-performing team and introduced progressive initiatives – including a nine-day fortnight – during a period of both ambition and immense challenge. Ultimately, Elvie faced continued turbulence, and in 2024 Tammy restructured, made her role redundant and chose to return to her own business with a renewed perspective on resilience, leadership and the realities of scaling organisations.

Today, she partners with purpose driven businesses, executives and senior HR professionals, offering consulting, advisory and coaching support.


Get in touch

If you like what you have read and would like to have a chat, please drop me a line at tammy@tammypotter.com